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eXp RealtyHeather CollinsGrand Lake REALTOR® 918.801.3543
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Heather Collins · eXp Realty Mentor

Welcome to your Agent Hub

Everything you need to build a thriving real estate business: forms, systems, scripts and strategies, all in one place. You've got this. Let's get to work.

📞 Step 1 · First contact & lead script

Your goal is to get the listing appointment, not give a CMA over the phone. Keep it warm and professional.

"Thank you for reaching out! I'd love to learn more about your home and goals. Can I set up a time to meet with you in person so I can give you the most accurate picture of what your home is worth in today's market?"
Key questions to ask
  • How long have you owned the home?
  • Have you made any updates or improvements?
  • What's your timeline for moving?
  • Do you have an idea of what you're hoping to net?
💡 Mentor tip: Never quote a price over the phone. Say "I'll need to see the home to give you an accurate number." Send a pre-listing packet the day before your appointment. It sets you apart immediately.
📋 Step 2 · The listing presentation

Your listing presentation is your audition. Be confident, prepared and know your market. Walk them through your plan, not just your commission.

Presentation outline
  • Introduce yourself and eXp Realty: the power of a cloud-based brokerage with global reach
  • Share your stats: listings sold, average days on market, list-to-sale ratio
  • Present a CMA: active, pending and sold comparables
  • Explain your marketing plan: photos, MLS, social, open houses, email
  • Review the listing agreement section by section
  • Discuss pricing strategy. Overpricing is the #1 seller mistake
Forms at this stage
Listing AgreementSeller's DisclosureCMA ReportLead-Based Paint DisclosureBrokerage Disclosure
📝 Step 3 · Listing paperwork & Oklahoma forms
  • Exclusive Right to Sell Listing Agreement: exclusive rights to market the property. Review commission, duration and cancellation terms.
  • Seller's Property Disclosure: known material defects. Required in Oklahoma for residential sales.
  • Lead-Based Paint Disclosure: homes built before 1978. Seller and buyer both sign.
  • Brokerage Disclosure: explains your role.
  • Wire Fraud Advisory: protects the seller from wire scams at closing.
  • MLS Data Input Sheet: gathers all details for the MLS listing.
💡 Pro tip: Upload all forms to Dotloop or SkySlope right after signing. Stay organized from day one.
📸 Step 4 · Getting the home market-ready
  • Schedule professional photography, the #1 investment in a listing
  • Advise on staging: declutter, deep clean, neutral scents, curb appeal
  • Create the MLS listing: accurate square footage, amenities, a compelling description
  • Set up a showing service
  • Install lockbox and yard sign after the listing goes live
  • Share to social media, eXp platforms and your email list the same day
📬 Step 5 · Under contract to close
  • Present ALL offers promptly, even ones you think are low
  • Walk the seller through price, contingencies, closing date, earnest money and repairs
  • Counter using the Counter Proposal form if needed
  • Once accepted: open escrow, notify title, upload the executed contract
Contract-to-close forms
Residential Sales ContractCounter ProposalEarnest Money ReceiptInspection NoticeAmendment to ContractClosing DisclosureFinal Walk-Through Verification
💡 Communication: Send sellers a weekly update every Friday, even if nothing changed. Silence loses trust.
🎉 Step 6 · Closing day & after
  • Confirm time and location with title 48 hours prior
  • Remind the seller to bring photo ID and all keys, openers and codes
  • Attend closing if possible. Your presence matters
  • Send a handwritten thank-you card within 24 hours
  • Add to your past-client system with quarterly check-ins
  • Ask for a Google review. It's gold for your business
  • Submit the transaction to eXp via SkySlope
📞 Step 1 · Buyer lead response script

Speed to lead is critical. Respond to buyer inquiries within 5 minutes during business hours.

"Hi [Name], this is [Your Name] with eXp Realty! I saw you were interested in [property/area]. I'd love to help. Are you currently working with a lender, or would you like me to connect you with one of my trusted partners?"
Ask on the first call
  • What's your timeline for purchasing?
  • Are you pre-approved or would you like a lender referral?
  • What area and type of home are you looking for?
  • What's on your must-have list?
💡 Don't send listings until after the buyer consultation. Understand their needs first, then match homes to those needs.
🤝 Step 2 · Buyer consultation

This is where you become their trusted advisor. Meet in person or via Zoom. Don't skip it.

Consultation agenda
  • Introduce yourself, your experience and eXp Realty
  • Explain the buying process step by step
  • Discuss buyer representation and sign the Buyer Representation Agreement
  • Review financing and confirm pre-approval
  • Wants, needs, deal-breakers and budget
  • Set up MLS auto-search alerts
  • Explain your communication style
Forms used
Buyer Representation AgreementBrokerage DisclosureBuyer Needs Assessment
🏠 Step 3 · Showings & home search
  • Schedule showings and confirm 24 hours ahead
  • Drive buyers when possible. It's valuable rapport time
  • Ask "On a scale of 1–10, what would make this a 10?"
  • Take notes on loves and hates and refine your search
  • After 3–5 showings with no interest, revisit criteria and price range
  • Set up a saved MLS search for instant notifications
💡 Mentor tip: Never tell buyers what YOU think about a home first. Let them react, then guide.
✍️ Step 4 · Writing & submitting an offer
  • Pull comps and confirm the price makes sense
  • Discuss strategy: list price, over asking, escalation or under
  • Confirm the pre-approval letter
  • Discuss earnest money (often about 1% in Oklahoma)
Offer forms
Residential Sales Contract (OK)Pre-Approval LetterEarnest Money ReceiptLead-Based Paint DisclosureSeller's Disclosure ReviewEscalation AddendumBuyer's Closing Cost Addendum
🔍 Step 5 · Inspections & appraisal
  • Schedule the inspection within the inspection period (often 10 days in Oklahoma)
  • Attend the inspection
  • Review the report and identify repair or credit requests
  • Submit the Inspection Notice with specific requests
  • Negotiate credits or price reductions if needed
  • Appraisal typically takes 7–14 days
  • Low appraisal: renegotiate, buyer covers the gap, or walk away
Additional forms
Inspection Notice (Buyer)Seller's Response to InspectionAmendment to ContractAppraisal Contingency Waiver
🎊 Step 6 · Closing day
  • Remind the buyer: valid ID, certified funds or wire, checkbook
  • Final walk-through within 24 hours of closing
  • Review the Closing Disclosure with the buyer
  • Attend closing, hand over keys and take a photo!
  • Send a thank-you card and ask for a review within 24 hours
  • Add to your past-client system
💡 A closing gift is a great touch: something for the home or a local gift card in the $25–75 range.
Mentor note: As agents, we are not lenders, but we are educators. Keep 2–3 trusted lender partners in your contacts. USDA and HUD 184 loans are often overlooked in our area and can open doors for buyers who think they can't afford a home. Always refer buyers to a licensed lender for specifics.
Most Common

Conventional Loan

Not government-backed. Ideal for buyers with good credit and stable income. PMI required if down payment is under 20%. Most flexible loan type for move-up buyers.

Min Credit: 620+Down Payment: 3–20%PMI if <20% down
Government-Backed

FHA Loan

Backed by the Federal Housing Administration. Great for first-time buyers or those with lower credit scores. Very popular with Grand Lake entry-level buyers.

Min Credit: 580Down Payment: 3.5%MIP Required
Veterans / Military

VA Loan

Available to active duty, veterans, and eligible surviving spouses. No down payment, no PMI — one of the best loan products available. Always mention this to veteran buyers.

No Down PaymentNo PMIMust be Eligible Military
Rural Development

USDA Loan

For homes in eligible rural areas. Much of the Grand Lake and Grove area qualifies! No down payment required. A fantastic option many buyers don't know exists.

No Down PaymentIncome Limits ApplyRural Areas Only
Native American

HUD Section 184

For Native American and Alaska Native buyers and families. Low down payment, no PMI, flexible underwriting. Very relevant in Oklahoma — always ask respectfully about tribal affiliation.

Down Payment: 1.25–2.25%No PMIHUD Approved Lenders
High-Value Homes

Jumbo Loan

For loan amounts exceeding the conforming limit . Common for luxury lake homes and Grand Lake waterfront properties. Stricter credit and reserve requirements.

Above conforming limitCredit: 700+Down Payment: 10–20%
Oklahoma First-Time Buyers

OHFA / DPA Programs

Oklahoma Housing Finance Agency programs for first-time and repeat buyers. Can be paired with FHA or conventional. Ask your lender about Dream, OHFA Advantage, or Gold Star programs.

Income Limits ApplyPairs with FHA/ConvOHFA Programs
Investors & Transitional

Bridge / Hard Money

Short-term financing for buyers purchasing before their current home sells, or investors needing quick funding. Higher rates, short terms. Used in fix-and-flip or competitive situations.

Short Term: 6–12 moHigher RateFast Approval

An open house is a lead generation event, not just a showing. Tap items to check them off.

📅 1–3 days before

🌅 Day-of: 1 hour before

👋 During the open house

📲 After the open house

💬 Greeting scripts

When they walk in
"Welcome! I'm [Your Name] with eXp Realty. Make yourself at home and feel free to explore. Would you mind signing in so I can follow up if anything comes up?"
Qualifying question
"Are you actively in the market right now, or more in the exploring phase? Either way, I'm happy to help!"
If they love it
"I'd love to set up a private showing for you and your family. What does your schedule look like this week?"
Transaction management · Digital signatures

🔄 Dotloop

  1. Create a loop. New Loop, name it with the property address, select Listing or Purchase and add the client.
  2. Add documents from templates or upload your own PDF. Oklahoma templates are pre-loaded.
  3. Assign signature fields for each signer.
  4. Share for signature and set a signing order if needed.
  5. Submit for review to your coordinator or broker once fully executed.
Compliance · eXp primary

☁️ SkySlope

  1. Log in through eXp Cloud or directly at skyslope.com.
  2. Create a new file: Listing or Purchase, address, clients, price and projected close.
  3. Upload all documents with clear names.
  4. Complete the checklist. Green checkmarks mean compliance.
  5. Submit for commission after closing with the closing statement.
CRM · Lead gen · Marketing automation

🏔️ BoldTrail (kvCORE)

  1. Set up your profile: headshot, bio, contact info, social links and service areas. It powers your IDX site.
  2. Add and import contacts. Every contact needs at least a name plus phone or email.
  3. Set up Smart Campaigns for new leads, buyer and seller nurture and past clients.
  4. Use the mobile app daily and respond to new leads within 5 minutes.
  5. Set up property alerts and market reports, so you see every click.
  6. Track lead activity. A lead viewing 5+ listings in a week is ready to talk.
Virtual office · Training · Forms

🌐 eXp World & Enterprise

  1. Log in to eXp World from expcloud.com, your virtual office.
  2. Open eXp Enterprise for email, SharePoint forms, Teams and company news.
  3. Download Oklahoma forms from the SharePoint forms library. Always use the latest version.
  4. Attend training. Aim for 2 sessions a week as a new agent.

Tap any day to see your full to-do list. Consistency is the key to building momentum.

Lead GenFollow-UpSocial MediaAdmin / Learning

Never run out of ideas. Post consistently and your brand will grow. Aim for one post a day.

Reel

Day in the life of a Grand Lake realtor

"Ever wonder what your agent actually does all day?"

Post

5 things buyers overlook during a home showing

"Don't miss these until AFTER you close…"

Video

Grand Lake Market Update – This Month's Stats

"Here's what the numbers actually mean for YOU."

Story

Poll: Buying or selling in the next 6 months?

"Quick question for my followers 👇"

Reel

What $300K buys you at Grand Lake right now

"You might be surprised what your budget gets you."

Post

USDA Loans — you might qualify and not even know it

"Zero down payment. Yes, really. Here's how."

Video

How to prepare your home to sell in 30 days

"These simple changes could add thousands to your sale price."

Story

Swipe up: See today's new listings

"Fresh on the market this morning ☕"

Reel

Mistakes first-time buyers make (and how to avoid them)

"I wish someone had told me this before my first purchase."

Post

What does 'closing costs' actually mean?

"Breaking it down so there are NO surprises at the table."

Video

Open house tour walk-through

"Come see this beautiful home before it's gone!"

Story

Before/after: Home staging transformation

"Same house. VERY different vibe."

Reel

3 signs it's a seller's market right now

"If you're thinking of selling, NOW is the time."

Post

Grand Lake neighborhood spotlight — Grove, OK

"Why people are moving here and never leaving."

Video

How to write a competitive offer in a hot market

"Here's exactly what I do to get my buyers' offers accepted."

Story

Client testimonial — share a screenshot of your review

"This is why I do what I do. 🙏"

Reel

What to fix (and what to skip) before listing

"Don't waste money on the wrong renovations."

Post

HUD 184 Loan — the best-kept secret in Oklahoma

"Native American buyers, this one's for you."

Video

Walking through a home inspection — what to watch for

"I went to an inspection so you can see exactly what happens."

Story

Q&A box: Ask me anything about buying a home

"Drop your questions 👇 I'll answer every one."

Reel

What a $500K lake home looks like in 2026

"Here's what's out there right now."

Post

Why overpricing your home is the biggest mistake

"It feels counterintuitive — until you see the data."

Video

eXp Realty — why I chose a cloud brokerage

"Here's why I left traditional real estate and never looked back."

Story

Countdown to open house this Saturday!

"See you there? 🏡"

Reel

How I got my seller above list price

"Strategy matters. Here's exactly what we did."

Post

VA Loan explained for Oklahoma veterans

"You served our country. Here's a benefit you've earned."

Video

Closing day vlog — keys in hand!

"This is my favorite moment in every transaction."

Story

Share a local restaurant or business you love

"Supporting local is what community is all about."

Reel

The truth about real estate commission (myth busting)

"Let's have an honest conversation."

Post

5 questions to ask before choosing a real estate agent

"Number 3 is what most people forget to ask."

Agent referrals & mentoring

Grow with a mentor in your corner

I mentor newer agents and welcome agent referrals across Grand Lake and Northeast Oklahoma. Have a client moving to the lake? I'll take great care of them and keep you in the loop.

Heather Collins, eXp Realty agent mentor
Let's find your place on Grand Lake

Ready when you are, even over the holidays.

Ready to buy, sell, or just want to know what your home is worth? Reach out today. No pressure, no obligation.